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        OUR STORY
        Brand Identity

        Brand Identity

        Brand

        BRAND IDENTITY
        A Different Beat

        Kia brings a new beat to the global auto industry through its ever-vibrant growth. Like a beat of music that touches your heart, Kia strives to make your life richer every day.

        BRAND SLOGAN
        The Power to Surprise

        Kia will show you the power to surprise with dynamic and exciting experiences that go beyond your expectations.

        BRAND VALUES
        Best Global Brand
        2018 has seen another year of positive momentum in Kia’s brand value. The brand continues to be a key asset for the business, gaining traction with consumer’s around the world. The investments that Kia is making in future mobility, design, product and capacity are creating strong foundations for a bright future for Kia’s brand and business.

        Starting from 2005, the company has been engaged in enhancing the brand power and improvement of the company reputation through the brand slogan of “The Power to Surprise,” with continued efforts for innovation in product development, communication, sales, services, and other customer-related activities.
         
        Interbrand Best Global Brands 2018

         

        BRAND CAMPAIGN
        Kia Future Film Peter Returns
        MY KIA CITY
        Kia is Everywhere #MyKiaCity
        Experience every unique Kia moments all around the world
        狠狠爱狠狠谢狠狠